DIRECT MESSAGE X MAVİ
Mavi created a space for the rising beach fashion and trends in collaboration with Direct Message, bringing excitement to the accessories category and accelerating new customer acquisition.
Launch date: June 2021
LES BENJAMINS X MAVİ
The collection, designed by the luxury streetwear brand Les Benjamins with inspiration from Mavi’s thirty-year denim archives, was made with sustainable materials.
Launch date: May 2021
MA PRİMİ GİOVANİ X MAVİ
A special collection was prepared with the brand of Ma Primi Giovani, which means "But youth first", founded by Defne Yiğit.
Launch date: July 2020
Adriano Goldschmied X Mavi
Athleisure collection by Adriano Goldschmied. Indigo Move is a new generation of products that capture Mavi's perfect fit.
Launch date: September 2016
MAVİ PRO SPORT REPREVE®
As part of the brand’s ongoing efforts to develop nature-friendly products for a sustainable future, Mavi Pro SPORT Repreve jeans were created with fabrics made from recycled plastic bottles. This premium line was promoted with a commercial featuring Kıvanç Tatlıtuğ, drawing attention to the company’s sustainability transformation, values, and passion for innovation.
Launch date: September 2021
ISKO X Mavi
Mavi collaborated with leading denim fabric producer ISKO for Mavi POPSTAR.
Launch date: September 2015
Paola Navone X Mavi Indigo Kitchen
Italian designer Paola Navone designed a modern Mediterranean accessories capsule collection and Indigo Kitchen store concept.
Launch date: April 2015