Denim by Magnum Photographers
A collaboration between Mavi and Magnum, the world’s most important photography agency, this book was one of the many projects to mark Mavi’s 25th anniversary. “Denim by Magnum Photographers/Mavi’s Tribute to Denim Culture” arose from a cooperation between two companies passionate about their work. This special project collated cult photographs in denim history from the 1950s to the present. Its 61 photographs came from the lenses of 31 world-renown photographers, including Bruce Gilden, Ferdinando Scianna, Ara Güler, Elliott Erwitt, Dennis Stock, Jim Goldberg, Josef Koudelka, Raymond Depardon and Martin Parr.