Retail accounts for 66% of global revenues, wholesale for 23%, and e-commerce for 11%. In 2021, Mavi captured 146% growth in global retail and 96% in e-commerce.
Mavi’s retail network in Turkey includes 329 O&O stores spread on a total of 167.7 thousand sqm. The company also operates with a wholesale network consisting of 68 franchisees and more than 500 sales points, including department stores and corners. Mavi’s e-commerce operations continue in an upward trend, capturing 88% growth in 2021.
Mavi’s international operations are focused primarily on the United States, Canada, European countries, with Germany as base, and Russia. The international distribution network includes 63 mono-brand stores in 37 countries and mavi.com, and wholesale and e-commerce partners such as Bloomingdale's, Nordstrom, Zappos.com, Amazon, Simons, David Jones, and Zalando.com, reaching the consumers through nearly 4,500 doors.
Turkey
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— Retail Stores: 329
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— Average store size: 510 sqm
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— Franchised Stores: 67
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— Wholesale Doors: ~ 500
Europe
— Retail Stores: 1
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— Wholesale Doors: ~ 800
US
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— Wholesale Doors: ~ 1150
Canada
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— Retail Stores: 4
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— Wholesale Doors: ~ 900
Russia
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— Retail Stores: 17
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— Franchised Stores: 17
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— Wholesale Doors: ~ 150
Rest of the World
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— Franchised Stores: 24
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— Wholesale Doors: 23