Retail accounts for 68% of global revenues, wholesale for 22%, and e-commerce for 10%. In 2024, Mavi captured 4% growth in global retail and 2% in e-commerce.
Mavi’s retail network in Turkey includes 352 O&O stores spread on a total of 188.5 thousand sqm. The company also operates with a wholesale network consisting of 70 franchisees and more than 570 sales points, including department stores and corners. Mavi’s e-commerce operations continue in an upward trend, capturing 8% growth in 2023.
Mavi’s international operations are focused primarily on the United States, Canada, European countries, with Germany as base, and Russia. The international distribution network includes 63 mono-brand stores in 33 countries and mavi.com, and wholesale and e-commerce partners such as Bloomingdale's, Nordstrom, Peek & Cloppenburg, Simons, Zappos, Amazon and Stitchfix reaching the consumers through nearly 4,000 doors.
Turkey
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— Retail Stores: 352
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— Average store size: 535 sqm
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— Franchised Stores: 70
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— Wholesale Doors: 570
Europe
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— Wholesale Doors: ~ 730
US
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— Wholesale Doors: ~ 1.320
Canada
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— Retail Stores: 4
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— Wholesale Doors: ~ 640
Russia
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— Retail Stores: 16
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— Franchised Stores: 17
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— Wholesale Doors: 105
Rest of the World
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— Franchised Stores: 26
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— Wholesale Doors: 28