Mavi aims to create sustainable benefits for the community and empower young people through youth-inspired social responsibility initiatives.
Mavi and Orta Anadolu continue to protect endangered sea turtles by supporting the Ecological Research Society’s (EKAD) activities with the “İndigo Turtles” project. The objective of the project is to protect two species of sea turtles native to the Mediterranean, Caretta Caretta and Chelonia Mydas, which have survived on earth for 110 million years. In 21 years, EKAD, which carries out its activities in Belek, the largest nesting ground in the Mediterranean region, has helped more than 800 thousand Caretta Caretta reach the sea. Facing many difficulties, only 40% of hatchling turtles make it to the water and only one in a thousand survives. The Indigo Turtles project not only supports the sea turtles’ difficult fight for survival but also raises awareness about the importance of volunteering.
Mavi Scholarship Fund on the 25th Anniversary
“Mavi Scholarship Fund” established as part of the brand’s 25th anniversary celebrations, grants scholarships to 30 female students for the duration of their university education through Türk Eğitim Vakfı (Turkish Educational Foundation – TEV). Aiming to support more young people every year, the project is expanding with the contributions from Mavi employees.
Turkey’s Brands Dress Turkey’s Children
Mavi has been providing clothing support for thousands of children in need every year through the “Turkey’s Brands Dress Turkey’s Children” campaign organized by the United Brands Association of Turkey since 2012.
Full Support for Community Volunteers Foundation
Aiming to launch and implement sustainable social responsibility projects that add value to youth across Turkey, Mavi entered into a partnership with the Community Volunteers Foundation (TOG). As part of this partnership, Mavi has so far supported 36 events with the active involvement of its employees, while 2,413 university students from diverse cultural backgrounds have helped launch numerous projects during Mavi-TOG Atak events. TOG-Atak events, organized by Community Volunteers Foundation all around Turkey within the scope of intercultural learning, help improve the physical conditions in schools, student residences and libraries in dozens of cities. Furthermore, workshops have been held to raise awareness of a range of topics from healthcare and living with disabilities to environment, cultural heritage and law.
The experiences of Community Volunteers during the Mavi-TOG Atak events, and the warmth, energy and interactions of college students during social events were captured by photographer Ahmet Polat in 2008, and those images were displayed in the exhibition “Ways of Youth.”