PHOTOGRAPHER Benny Horne
STYLIST Carlo Alberto Pregnolato
MODELS Samantha Gradoville, Frida Gustavsson, Francisco Lachowski, Danny Schwarz
Mavi cooperates with designers and consultants to launch seasonal product collaborations which help to increase brand awareness and sales. Adriano Goldschmied, Hussein Chalayan and Paola Navone are some of the world famous designers that Mavi has already worked with. To this day Mavi continues to work with Adriano Goldschmied and his team in Los Angeles as the creative consultant in leading global product innovations. For Mavi’s 25th year, Adriano Goldschmied collaborated with Mavi’s design team to create the “Indigo Move Collection,” which was inspired by the athletic lifestyle incorporating the best of denim technology. Indigo Move was launched globally in September 2016 and fashion events to support the launch took place in Las Vegas, New York, Berlin and Istanbul. Elsa Hosk, Jordan Barrett and Francisco Lachowski were the faces of the product launch and showcased the brands' focus on innovation. The 360 degree communication strategy proved successful by using consistent messaging through all mediums including PR, digital, in-store and online.
Top Celebrities in Mavi campaigns
> Adriana Lima, Elsa Hosk, Barbara Palvin, Jordan Barrett, Sara Sampaio, Francisco Lachowski, Romee Strijd and Lucky Blue Smith as recent brand faces.
> Mavi has worked with top fashion photographers and creatives including Mert & Marcus, Mariano Vivanco and Benny Horne.
> Mavi continues to collaborate with Adriano Goldschmied, the renowned designer and “jeans guru” as the top creative product consultant.
> In 2006, Time Magazine placed Mavi amongst the top 16 best jeans brands worldwide in its A-List. In 2009, Mavi was chosen as the best place to buy jeans by Georgia Straight magazine of Canada.
> In 2012, the world-famous Sportswear magazine chose Mavi as the ‘Best Denim Brand’.